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Landing Page WordPress: The Benefits of Using Video

The Benefits of Using Video on Landing Pages WordPress

A video should be used on your landing page WordPress whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

Landing Page WordPress

A study by shows that using video on landing pages WordPress can increase conversion by 80%. You can see more examples of it in their case studies.

People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second search engine”.

3 Reasons Why Video Can Lift Your Landing Page WordPress Conversion Rates

    1. Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
    2. If you feature yourself or company employees in the video, the trust factor is raised significantly.
    3. People are lazy and prefer to watch vs. read.

7 Ways to make videos on Landing Page WordPress more effective

  • Test autoplay vs. press play. Usability guidelines advise against autoplay as it is an interruption technique that annoys people and makes them click the back button. But it can also increase conversions. You have to decide on and measure the impact it has on conversion and the impression of your brand.
  • Add a call to action (CTA) to your video. This can be permanently visible, or be shown at strategic times throughout the video, or be presented at the end.
  • Try short and long versions to see what your customers need. Some products may need a detailed study, while others might be better suited to a 30-second “commercial” style.
  • Use directional cues within the video to point your visitors at your landing page WordPress conversion goal. This can be a physical action (a person pointing) or a verbal instruction.
  • Write a script before recording your video. This will help it flow more smoothly.
  • If you are demoing an online product, record the screencast first, then overlay audio later. This gives you more opportunities to make it sound professional. Using an external mic is a good idea too.
  • Content re-use. Add your video to YouTube and optimize it for SEO. It’s been suggested that video is 52 times more likely to show up on page one of Google than a text article (most likely due to the lack of established competition).

Video Tip: Creating screencasts quickly and cheaply For your Landing Page WordPress with Jing

If you have an online product or service, you can put together promotional, educational or instructional videos and have them embedded in your landing page in minutes by using a service like Jing.

You need a Landing Page WordPress design for your business, Send us a message or you can see my Freelance Profile

8 thoughts on “Landing Page WordPress: The Benefits of Using Video

Greg June 26, 2018 at 12:08 pm

Mate your site is really cool.


Jan Zac June 27, 2018 at 8:54 am

Hello ,

I saw your tweets and thought I will check your website. Have to say it looks really nice!
I’m also interested in this topic + have recently started my journey as young entrepreneur.

I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebook Ads, however it is getting very expensive.
Can you recommend something what works best for you?

I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve:
(Recently I have added a new page about Rockwall Investments and the way how normal people can make money with this company.)

I have subscribed to your newsletter. 🙂

Hope to hear from you soon.

Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

Jan Zac


admin June 27, 2018 at 10:10 am

Hi Jan Zac, thanks for the nice feed back.

Regardiing Improving your SEO
I check your website and found out ways to improve your website SEO which are listed below:

1. Meta Description: The meta description length of your page is 319 characters. Most search engines will truncate meta descriptions to 160 characters.
”I will show you my ways to make money online. I invest in them daily. For me there are the best ways towards financial freedom. I also write a blog about passive income, financial freedom, self development, Bitcoin, Bitcoin mining, Rockwall Investment, RevShare programs”

2. Inline CSS Test: see source

3. Your Domain Authority and Page Authority is less than 20


Let us know if you need any assistance.


Tracy June 27, 2018 at 12:20 pm

I am a digital marketer having issues with my sales page, please can you help me out? i sell on jvzoo, but i have my landing page on WordPress.
I look forward hearing from you.


Natalie J. Smith June 27, 2018 at 12:34 pm

I need you and your team to take a look at my website, can you help me improve it?
Need to hear from you.


Mazzi Adam June 27, 2018 at 12:50 pm

Please, i will like to know if you can build a video page for me?
I need to hear from you soon.



Lazzy Boy June 27, 2018 at 1:00 pm

i was just searching on how i can improve my video page, tho i read alot before i got this website, i must say this article is informative.


Jason June 27, 2018 at 1:08 pm

you have a nice articles on your website. They are informative. Thanks


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